Andy Saunders is a corporate communications specialist with over 30 years in the UK music industry. As the former Director of Communications at Creation Records, he shaped global media strategies for one of the most influential labels of its time. In 2000, he founded Velocity Communications, a leading PR and crisis management firm for record labels, music publishers, and trade organizations. He has lectured on Music Industry Management at the University of Hertfordshire and co-founded The A&R Awards, now a major event in the UK music sector.