Thorsten König is a global expert in music, sports, entertainment, and brand partnerships, with over 25 years of leadership experience. As the former Managing Director of Universal Music Group, he led major marketing and branding strategies, collaborating with artists and global brands. He later founded Miracle Music & Entertainment, where he executed strategic campaigns for Apple, Mercedes-Benz, Adidas, and FC Bayern Munich. Specializing in brand-artist collaborations, digital media, and entertainment strategy, he continues to advise organizations on music rights commercialization and sponsorship models.